TL;DR
On-premise consumer spending on cider in the US rose 320% from 2010 to 2015, according to Euromonitor. This increase occurred despite cider accounting for less than 1% of the $16 billion on-premise alcoholic beverage market.
Americans are loving their cider—especially in 2015 compared to 2010. According to a recent Nation’s Restaurant News article, Euromonitor found that on-premise consumer spending on cider rose almost 320 percent in the five-year period.
While this beverage category still only accounts for less than 1 percent of the on-premise alcoholic beverage market totaling $16 billion, it is worth noting the increase in popularity.
Over the same five-year period, spirits are the fastest growing category with the largest increase in sales with a 10.5 percent jump. Beer, bottled cocktails, and liqueurs follow after, as wine sales have seen a decline of 1.7 percent.
In this story
This story was originally published in 1851 Franchise on September 13, 2016. Burnaze summarizes and links to the original reporting.
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