Limitless Franchise Growth Expands Portfolio to 9 Partners

• Limitless Franchise Growth now aids the expansion of nine partner brands.

• Collectively, LFG’s leadership team has more than 150 years in franchising.

• Founder and CEO Lance Freeman says his company carefully chooses its brand partners and aims to bring value to franchisors and franchisees alike.

Responsible expansion approach

• LFG prioritizes responsible franchise expansion.

Limitless Franchise Growth, whose leadership team has a combined 150 years’ experience in franchising, is now helping nine brands expand their footprints. LFG primarily assists with franchise sales, but its partner brands also receive marketing support, lead generation and strategic growth planning.

LFG’s portfolio includes a striking range of industries: All Dogs Unleashed (dog training and boarding), FACE FOUNDRIÉ (facial bars), Hammer & Nails (men’s grooming), Infinite Hitting (youth baseball/softball instruction), JETSET Pilates (full-body fitness workouts), One You Love Homecare (nonmedical senior assistance), Pause Studio (physical and mental wellness/recovery), Project LeanNation (wellness via nutrition and meals) and True North Restoration (residential/commercial property remediation after smoke, fire, etc.).

Franchise growth outlook

The health of franchising overall aids LFG’s efforts on behalf of its partner brands. Franchise growth is expected to be steady this year, the International Franchise Association reported in its 2026 forecast released in February. The IFA report predicted that the number of franchise businesses in the United States would grow by 1.

5%, from a total of 832,521 units to 845,000 units. A couple of brands in the LFG portfolio represent the strongest franchising sectors identified in the report: child services, such as Infinite Hitting, and commercial and residential services, such as True North Restoration.

The veteran franchising team of LFG cherry-picks its brand partners, founder and CEO Lance Freeman says. His organization evaluates considerably more than a franchise’s concept and financial performance.

“For us it’s always been about more than the number of brands in our portfolio,” Freeman says. “We want to work with people we believe in, brands with great cultures and businesses that offer real opportunities for franchise owners. When the leadership, the culture, the brand and the business opportunity all come together, that’s when we get excited. We know the responsibility that comes with representing a brand, and we take that seriously.”

LFG prioritizes selectivity because franchise opportunities aren’t one-size-fits-all for the candidates who are looking to invest in a brand, he adds. By developing a deep understanding of its brand partners, LFG can connect franchisee candidates with opportunities that align with their goals, experience, investment capacity and vision for business ownership.

Partner selection criteria

Emerging brands must meet several criteria before winning a place in the LFG portfolio. LFG’s leaders evaluate the brand’s leaders, the culture being built, the strength of the business opportunity and the potential for sustainable expansion.

LFG also works with more established brands — brands that already have proved their value in the marketplace and have scaled with multiple franchisees. These franchises enjoy a head start because they have determined their ideal owner profiles and have created a support structure for further growth.

LFG’s leaders say their objective is to build relationships that create value for everyone involved. Drilling down, LFG says that franchisors benefit by working with a team that is committed to their growth, and franchisees benefit by investing in a business they believe in and match up with – one whose purpose and structure offers a solid opportunity well suited to future franchisees’ passions and qualifications.

Bert Albertse, CEO of JETSET Pilates, is a believer in LFG’s prowess and empowerment. “What stands out most to me about LFG is their values and authentic commitment to the long-term success of both the brand and its franchise partners,” Albertse says. “Their VPs operate like a well-oiled machine, with decades of experience working together, and Emily [Brown, president of LFG], and Lance [Freeman, CEO] remain incredibly hands-on even as LFG continues to grow.”

LFG terms itself a boutique franchise development firm that emphasizes responsible growth. Its experienced development team ensures legal compliance throughout the process of selling and awarding franchises.