TL;DR
Seniors Helping Seniors in-home care services is expanding in Manassas and Fredericksburg, Virginia, with a unique model that prioritizes hiring active seniors to care for their less active counterparts. The brand is building a workforce of caregivers who create relationships with their senior care clients.
Monteiz and Alicia Dash have always had a passion for serving others, and their careers reflect that dedication. Before embarking on a 22-year career in the military, Monteiz worked as a CNA at an assisted living facility, where he developed a deep appreciation for the elderly and their unique needs. His mother, a nurse in assisted living facilities, instilled that passion for caregiving in him, making it almost a family tradition.
Alicia also has a background in health care, having worked as a MedTech, where she gained firsthand experience in caring for seniors and grew a strong desire to continue helping others. With over a decade of retail management experience, she also honed her leadership and customer service skills, which she now uses to help build their business. The brand stands apart in the in-home care industry by prioritizing the hiring of active seniors to help their less active counterparts.
“Seniors Helping Seniors® doesn't just provide care for seniors — we also hire seniors,” said Monteiz. “Many older adults struggle to find employment, and this model allows them to stay active, find purpose, and help their peers. This business lets us help seniors age in place while also giving employment opportunities to those who still want to contribute.”
The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care.
In this story
This story was originally published in Franchising.com on April 1, 2025. Burnaze summarizes and links to the original reporting.
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