YogaSix Expands Beyond North America with First Studio in Germany

YogaSix, a franchised yoga brand within the Xponential Fitness orbit, is set to open its first yoga studio in Frankfurt, Germany, later this month.

Read the original at Athletech News
YogaSix Expands Beyond North America with First Studio in Germany

TL;DR

YogaSix, a franchised yoga brand, is set to open its first studio in Frankfurt, Germany, marking its expansion beyond North America. The brand is also launching in Japan and has nearly 200 open locations in the U.S.

YogaSix, a franchised yoga brand within the Xponential Fitness orbit, is set to open its first yoga studio in Frankfurt, Germany, later this month.

Additional YogaSix openings are also in the works for Germany.

The new studio —the boutique yoga brand’s first outside of North America — is slated to open on September 27. Behind YogaSix’s push into Europe are LifeFit Group’s Christophe Collinet and Daniel Hoffman, who have also introduced Club Pilates to the German market.

“We are thrilled to bring YogaSix to Germany and expand our reach globally,” said Bob Kaufmann, Xponential’s president of international. “This milestone is a testament to the growing demand for the YogaSix style of yoga around the world. YogaSix’s mission has always been to make yoga accessible, and we’re excited to team up with the LifeFit Group to introduce YogaSix to the German market.”

The boutique yoga franchise, which has nearly 200 open locations in the U.S., is also launching in Japan.

“YogaSix is a modern yoga boutique concept that has the potential to conquer the European market,” Collinet, LifeFit’s CCO, said. “Yoga is more popular than ever, precisely because it strengthens physically but also mentally, relieves tension, reduces stress and builds connected local communities. We are excited to work with motivated local business owners who are passionate about health and fitness and aligned with our mission to make yoga accessible to all and create an inclusive community.”

YogaSix offers both heated and non-heated yoga classes and has integrated strength training into its approach, including TRX straps.

“We were discussing the popularity of our sculpt and flow class that combines yoga, weights and cardio and wanted to add another option for members that was in a similar realm,” explained Lindsay Junk, YogaSix president. “Xponential already had a relationship with TRX, so we went to work to create a class that made use of their incredible equipment in a way yoga students typically aren’t exposed to. Our education department partnered with theirs to create a truly unique experience.”

In this story

This story was originally published by Courtney Rehfeldt in Athletech News on October 16, 2024. Burnaze summarizes and links to the original reporting.

Read the full story at Athletech News

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