Franchise FastLane names new VP of consultant relations

Franchise FastLane, a franchise development company that’s been helping brands grow since 2017, Thursday announced the appointment of Connie Wallis as Vice President of Consultant Relations. In her new role, Wallis will work to forge stronger relationships between Franchise FastLane, their portfolio of brands, and franchise consultants.

“I’ve spent my career building relationships throughout the franchise industry, and I’m excited to bring that experience to Franchise FastLane,” said Wallis. “I look forward to working alongside our consultant partners, understanding what they need and helping position our brands for growth. If I can make a difference for our consultants, our brands and ultimately the people considering franchise ownership, that’s what will make this role so rewarding.”

Wallis brings more than 20 years of franchise sales and development expertise to Franchise FastLane. She got her start as a franchise sales executive at Dunkin’ in 2006 before becoming Franchise Sales Director at the Red Mango, Inc. frozen yogurt and smoothie brand. After that, she served as Director of Franchise Development at Which Wich Superior Sandwiches for more than 10 years. Most recently, she was VP of business development at Prospect Direct, where she worked closely with franchise consultants to help connect brands with strong franchisee candidates.

“Connie brings the experience, credibility, and industry relationships needed to help Franchise FastLane continue elevating the consultant experience,” said Tim Koch, President of Franchise FastLane. “She has spent years earning the trust of franchise consultants, understanding the challenges they face and identifying ways to better support them. I’m confident Connie’s leadership will help us continue raising the standard for what consultants should expect from our organization.”

Wallis’ appointment is the latest move for Franchise FastLane in a year that’s seen them grow rapidly in terms of impact within the franchise industry. The company acquired Franchise Creator to increase their capabilities back in March and were recognized earlier this year as one of Inc.’s Fastest Growing Private Companies in the Midwest. The brand’s ambition is to be able to provide end-to-end services for franchisors that deliver comprehensive development support, from marketing and territory checks to compliance oversight and operational support.