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“Our new ads incorporate larger than life imagery, including comically oversized versions of a nail and check-engine light, to juxtapose how small things can show up as big problems for customers, but no problem is too big for Big O Tires,” said Gary Skidmore, chief operating officer for Big O Tires. “As a trusted neighborhood stop for top-quality tires and expert auto care for more than 60 years, our franchisees are dedicated to delivering above-and-beyond car care with a long list of services to help keep drivers on the road, worry-free.”

The new campaign, available with advertisements in both English and Spanish, are now playing across social media and on television, radio and streaming platforms in select markets across the United States. The ads also highlight how Big O turns the advantage of Pro-tec+, a comprehensive protection plan that is automatically included with the purchase of any Big O-branded tire and available for purchase with other brand-new tires at Big O franchise shops. The Pro-tec+ plan goes beyond a tire's standard factory warranty to help give customers peace of mind for anything they might come across while on the road.