Layne’s Chicken Fingers Reducing Franchisees’ Opening Costs

Layne’s Chicken Fingers, the Soon to be Famous™ fast food chicken concept, has made the decision to reduce opening costs for franchisees.

Samir Wattar, the COO of Layne’s, recently spoke to Retail and Restaurant Facility Business, where he confirmed the brand has reduced opening costs by 25%. As the franchise continues to near the 50-unit mark, they want to lower the barrier to entry for new business owners.

The franchise is looking for ways to help lower costs for franchisees, so they’ve begun to refresh their restaurant footprint, Wattar said. Specifically, they’ve redesigned their kitchens and are eliminating unnecessary equipment to create more efficient operation usage within the space.

Wattar said Layne’s is making these changes because the brand wants to maintain trust with its franchisees, and added, “when people open a business, it is likely because they fell in love with the brand at some point. As the franchisor, it is our role to protect our owners from the pitfalls we have experienced in the past.”

Founded in 1994 in College Station, the original location became a Texas A&M legend known for its small-town charm, friendly service, iconic chicken fingers and secret sauce. While opening corporate locations across the Dallas-Fort Worth area, the leadership team focused on fine-tuning its operations and starting to franchise. Now, the company is planning to bring Layne’s Soon to be Famous™ Chicken Fingers to the rest of the world with plans to open 100 locations by the next four years.