TL;DR
MOOYAH Burgers, Fries & Shakes is competing for workers with creative hiring strategies in a tight job market. The brand has introduced the PAM Program to tap into part-time employees for local store marketing and community building efforts.
As unemployment has continued to stay low, franchise restaurants like Dallas-based better burger brand MOOYAH Burgers, Fries & Shakes continue to look for ways to compete for good workers in a tight and competitive market.
A recent New York Times article reported that unemployment hit a 17 year low. For that reason, MOOYAH has gotten more creative in hiring - including the introduction of the PAM Program which aims to tap into part time employees who can handle local store marketing and community building efforts for franchisees.
“Why do I have to be pigeonholed into a particular résumé or a particular experience?” Michael Mabry, President & COO of MOOYAH told the New York Times in regards to his recruitment approach. “I’m sure there is someone out there who can bring something different to the team. It’s just having an open mind.”
In this story
This story was originally published in 1851 Franchise on February 8, 2018. Burnaze summarizes and links to the original reporting.
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