Best Life Brands appoints J.J. Sorrenti as new CEO

Best Life Brands, LLC, the parent company of ComForCare, At Your Side, CarePatrol, and Blue Moon Estate Sales, has named J.J. Sorrenti as its new CEO. Sorrenti will oversee the growth of all of Best Life Brands’ franchises, across the nearly 400 locations the group manages throughout the U.S. and Canada.

“J.J. brings superb credentials and skills to further the Best Life Brands organization,” said Mark Eblin, chairman of the board of Best Life Brands. “We’re looking forward to leveraging his diverse experience as we continue to grow our suite of companies that serve seniors and their families.”

Sorrenti’s experience includes over 25 years of leading multiple companies, including his most recent role as the president of Safeguard Business Systems, a division of Deluxe Corporation. Sorrenti is also involved with the International Franchise Association (IFA) and sits on the board of trustees for the IFA Education Foundation.

“My focus is on supporting our current franchise owners in growing their business and acquiring more brands whose services align with our overall mission,” said Sorrenti. “With the number of people aged 65 and older expected to reach 70 million by 2030, I am ready to partner with the Best Life Brands leadership team and our franchisees to help meet the needs of this rapidly aging population.”