Robeks Debuts Glow Smoothies, a New Platform Turning Everyday Wellness Into a Craveable Habit

For three decades, Robeks has built its reputation on functional, feel-good smoothies designed for performance, recovery or indulgence, while the Glow Smoothie line marks a deliberate shift toward lifestyle-driven wellness. Robeks designed Glow Smoothies to fit naturally into a daily routine, the kind of drink guests reach for any time.

Each Glow Smoothie uses collagen and coconut water with fruit-forward blends. A medium Glow Smoothie contains under 350 calories and provides up to 18 grams of protein. The three Glow flavors are:

• • Berry Glow with acai, strawberries, blueberries, chia seeds, coconut water, and collagen with a Greek yogurt swirl.
• • Greeny Glow with kale, spinach, mango, banana, papaya juice, agave, coconut water, and collagen with a Greek yogurt swirl.
• • Sunny Glow with lemon, mango, pineapple, passionfruit, agave, coconut water and collagen with a Greek yogurt swirl.

“Glow is about meeting our guests where they are in their well-being journey,” said David Hutchinson, vice president of marketing at Robeks. “People want wellness that fits into their day, not one more thing to manage. With the Glow Smoothie line, we're giving them a smoothie that delivers real functional benefits, collagen, hydration, and protein, in something that still tastes like a treat.”

The platform arrives as collagen continues its march into the mainstream and consumers increasingly look for beverages that do more than refresh. Robeks designed the Glow platform around ingredients their guests already recognize and trust, paired with the kind of clean, simple elements today's wellness-minded consumer is looking for.

In addition to the new smoothies, collagen and creatine are available as options to add to smoothies.