World Gym appoints celebrity trainer Gunnar Peterson as global ambassador of fitness

The personal trainer of stars like Sylvester Stallone and Kim Kardashian is joining the international fitness brand.

World Gym International, the franchisor of over 200 fitness centers in 22 countries, has announced that celebrity personal trainer Gunnar Peterson will join the brand as global ambassador of fitness. In this role, Peterson will serve as the brand’s exclusive health club partner, and will film workout content for World Gym’s on-demand training platform, delivered to its global network of clients.

“World Gym’s growth into an iconic brand was fueled by the organic connection between Hollywood and a leading-edge approach to fitness training,” said CEO, Lewis Stanton. “As a globally known trainer with both top professional athletes and celebrity clients, Gunnar embodies the combination that created the World Gym legacy. Gunnar is giving our members online and in-gym access to his deep experience in training elite athletes and A-list celebrities.”

Based in Beverly Hills, Peterson is recognized for his expertise in functional training, honed over a career of almost 30 years. His previous clients include the likes of Sylvester Stallone, Kate Beckinsale, and Kim Kardashian, and he also works as the Los Angeles Lakers’ director of strength and endurance.

“World Gym helped to create the entire modern fitness industry, which is why I started my career there,” said Peterson. “I am so excited to bring things full circle as their Global Ambassador of Fitness. World Gym is helping me share my training philosophy with World Gym members on six different continents. We’re going to help a lot of people get in the best shape of their lives.”