How Premium Service Brands’ Aggressive Acquisition Strategy Will Position ProLift Garage Doors Franchisees For Greater Success

ProLift Garage Doors, the 20-plus-unit franchise that performs repair, replacement and installation services of overhead garage doors for residential and commercial clients under multi-brand franchisor Premium Service Brands, is gearing up for another flagship year in 2022. After experiencing a whopping 98% increase in systemwide sales and 29 franchises sold in 2021, ProLift Garage Doors franchisees are now better positioned than ever to succeed following an aggressive acquisition strategy from Premium Service Brands.

In 2021, Premium Service Brands saw its strongest year yet for acquisitions, which included the acquisitions of 67-unit tile and grout cleaning franchise The Grout Medic and 36-unit handyman franchise House Doctors in just one week, as well as junk removal franchise Rubbish Works in late 2020. Now, Premium Service Brands is expanding its efforts to acquire more franchise brands positioned to benefit from their unique operational model proven to rapidly and exponentially accelerate franchisee growth.

“The investments we’ve made in technology, training, operations and marketing have accelerated our overall growth faster than we anticipated, and that’s especially true for our newly acquired brands,” said CEO Paul Flick. “That industry-leading growth rate gives us a competitive advantage, so we’re dramatically increasing our efforts to find additional near-term acquisition targets.”

Acquisition strategy

Premium Service Brands has completed four acquisitions in less than 24 months, increasing its portfolio of home-service franchise brands to nine.

As Premium Service Brands acquires more and more brands and solidifies itself as an exciting upstart in the home services segment, ProLift Garage Doors franchisees can leverage the backing and support of a steadily growing parent company. In addition, franchisees have even more opportunities to grow vertically in their market with multiple home-service concepts. This multi-brand investment strategy gives franchisees the opportunity to leverage their existing relationships to generate more business.

Premium Service Brands’ Home. One Program, for example, offers prospective and existing franchisees an incentive to acquire multiple Premium Service Brands concepts and dominate their local market through multi-brand ownership.

The initiative also includes a cross-promotional lead portal that allows franchise owners to build and leverage relationships within a single market and ensure that customers' ongoing home-services needs are always met. For example, if a ProLift Garage Doors customer follows up about needing their house painted, franchisees can refer them to 360º Painting owners in the area, and vice versa.

Industry growth trends

Plus, the home services industry is booming following the pandemic. According to a Nerdwallet survey, three in five homeowners, or 61%, have taken on home improvement projects since March 1, 2020. On average, these homeowners spent $6,438 on those jobs. According to a report completed by Home Advisor, home services represent a $506 billion market in the United States.

Now, looking ahead to 2022, Flick says Premium Service Brands will continue to focus on developing the Home. One initiative for franchisees across all of its brands, while also encouraging more acquisitions. Additionally, ProLift Garage Doors aims to add 25 of new owners to its franchise system in 2022.

“A rising tide lifts all ships, and as Premium Service Brands gets bigger than ever and wraps up a record-setting year, there has never been a better time to partner with ProLift Garage Doors,” said Flick. “The more we can satisfy the end user and provide existing franchise partners with more leads and revenue, the better we will perform overall. Now, as we expand our portfolio and our systems, we are getting closer to becoming the one-stop-shop for the needs of homeowners all over the country, and it is a very exciting time for the company.”