An Abundance of Opportunities in the Job Market Has Patrice & Associates Settings its Sights on Minneapolis for Franchise Expansion

Patrice & Associates , a leading hospitality and executive search recruitment franchise with over 175 units, is strategically expanding its franchise network to Minneapolis, a city with a thriving economy and diverse corporate presence. The brand's dynamic approach to recruitment, which helps thousands of managerial and executive level candidates every year find rewarding jobs in the hospitality industry and beyond, aligns perfectly with the needs of the city's varied industries, paving the way for substantial growth for Patrice & Associates in the region.

Minneapolis’ rich economic landscape, coupled with its strong presence of Fortune 500 companies, creates an optimal environment for Patrice & Associates. The city has consistently exhibited a lower unemployment rate compared to the national average, highlighting the abundance of opportunities in this bustling metropolis.

“Minneapolis has a great mix of restaurants and hospitality,” said Brian Miller , CEO of Patrice & Associates. “As we look to expand our executive search program, we see opportunities for healthcare, technology and retail placements.”

Franchise expansion plans

Corina Mack , a distinguished franchise owner of Patrice & Associates in Minneapolis, shared her journey and the lucrative potential Minneapolis holds for other prospective franchisees.

"The job market here in Minneapolis is great — there are a lot more jobs than applicants,” said Mack. “Nationwide, there is one job for every one-and-a-half applicants. In Minneapolis, there are two applicants for every job. It's very important for companies to utilize recruiters like us to go out and connect with candidates."

Mack first started her Patrice & Associates franchise in Minneapolis nearly a decade ago. After being laid off from her corporate job in 2015, Mack was ready for a change in her career and looking for something she could potentially start on her own.

“Working in a corporate environment, there were some things I was growing tired of like counting my vacation days or always praying for a 3% raise,” said Mack. “I knew that I was worth more. When a friend introduced me to Patrice & Associates, it all made sense. I could control my income and my flexibility, while also giving back through something I am passionate about.”

Franchisee success story

Coming from a background in hospitality and restaurant management, Mack’s extensive experience in recruiting and training enabled her to excel in the Patrice & Associate business. Over the years, she has won 35 different awards within the system, including a three-time distinction as Franchisee of the Year.

With a unique investment structure and a clear blueprint , Mack says Patrice & Associates provides her with all of the support she needs to build a winning business in her community.

Franchisees of Patrice & Associates are allocated a specific region for marketing and business expansion activities. Unlike most companies in the recruiting or headhunting franchise sector, they have the flexibility to place individuals globally. They are also at liberty to cultivate clientele in any market, provided it originates from their network or direct referral.

Every promising lead can be transformed into a client, which effectively broadens the opportunity for client development across the entire U.S. However, it is important to note that franchisees are forbidden from directly targeting the market of another franchisee.

Future growth opportunities

Looking ahead, the Patrice & Associates team is excited to find more qualified and passionate franchisees like Mack to help expand the brand in and around Minneapolis.

With the capacity to add 10 territories throughout the city, the team aims to attract qualified franchisees to grow the market within the coming months. Each new territory will bolster employment and help bridge the gap between companies and prospective employees in various industries beyond hospitality.

“I’ve continuously seen an increase in demand — 2021 and 2022 were my best years so far,” said Mack. "That success not only allows me to contribute more to my family, but the work-life balance means I get to be more present with my family as well. I am very thankful for this opportunity and would do it again in a heartbeat.”