TL;DR
McDonald's has rolled out its popular McRib menu item and launched an app to help consumers locate it. The roll out coincides with the brand's new delivery program.
McDonald's has officially rolled out its popular McRib menu item. According to a recent article in QSR Magazine, the brand launched an app dedicated to helping consumers locate the McRib. The app features an interactive map to help guests track participating locations.
“The McRib is truly an iconic sandwich and has been a fan favorite since its debut on the McDonald’s menu 35 years ago. It’s more than a sandwich, it’s a legend and has become an experience for so many to enjoy at McDonald’s,” said McDonald’s Chef Chad Schafer.
The roll out coincides with the brand's new delivery program, giving fans the opportunity to order the sandwich from home. They can also use the app to set up 'sandwich dates' with friends.
In this story
This story was originally published in 1851 Franchise on November 3, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.