Movita Juice Bar Expands into South Florida with Celebrity Franchisee Team

Long-time fans of the brand, Alejandra and Anibal are thrilled to bring Movita Juice Bar from its Los Angeles roots to Miami, starting with a location in the Doral area.

Alejandra Espinoza is a celebrated figure in the U.S. Hispanic market.

Originally from Tijuana, Baja California, she gained widespread recognition after her success on Nuestra Belleza Latina. With a career that spans TV hosting, acting, and entrepreneurship, Alejandra has been the face of major brands like Revlon and Aveeno. She is also the founder of the skincare line Piel Eterna and the fashion boutique Style Rebellion.

In addition to her business ventures, Alejandra is known for her dedication to health and wellness, being an avid marathon runner with a commitment to a healthy lifestyle.

Anibal Marrero, a native of Santurce, Puerto Rico, is a leading force in the Latino TV and music industry. With a double Bachelor’s degree in Marketing and Musical Theater, Anibal has choreographed and directed performances for top artists, including Pitbull, Ne-Yo, Karol G, Luis Fonsi, and Paulina Rubio. His creative direction has been featured in major events such as the American Music Awards, NBA All-Star Game, Latin Grammys, and VMAs.

He is also the CEO of Shalom Talent Inc., a company specializing in producing music tours, TV specials, award shows, and reality shows.

Together, Alejandra and Anibal are passionate about promoting health and wellness, as well as supporting the Latino community. They are eager to introduce South Florida to Movita Juice Bar’s signature offerings, confident that the Miami market will embrace the brand as enthusiastically as Los Angeles has. Following the Doral location, they plan to expand Movita Juice Bar across South Florida.

Jason Steele, Founder and CEO of Steele Advisory Group, commented on the partnership: "Having Alejandra and Anibal lend their name and passion to the Movita brand speaks volumes about the concept. Their massive following, combined with their personal commitment to Movita, will create an exciting opportunity for both the brand and its new customers in South Florida. We are thrilled to work with such inspiring people and look forward to what the future holds for Movita in this region."

Movita Juice Bar is a premier brand dedicated to promoting healthy lifestyles with its range of fresh juices, smoothies, and wellness products. Committed to using quality ingredients and fostering community engagement, Movita Juice Bar is redefining healthy convenience in the fast-casual space. To learn more, visit www.movitajuicebarfranchise.com .

Steele Advisory Group, LLC is a leading business consulting firm specializing in empowering franchisors, franchisees, and local businesses with tailored tools and strategies for sustainable growth. With a focus on delivering actionable insights, Steele Advisory Group supports clients in achieving long-term operational success. For more information, visit www.steeleadvisoryservices.com .