QSR Magazine: Domino’s Falls Short of Sales Estimates in Fourth Quarter

Domino's fell short of sales estimates in the fourth quarter, but the CEO remains optimistic about the brand's future growth.

Read the original at 1851 Franchise
QSR Magazine: Domino’s Falls Short of Sales Estimates in Fourth Quarter

TL;DR

Domino's fell short of sales estimates in the fourth quarter of 2017, with 4.2% growth across franchised locations, but CEO J. Patrick Doyle remains optimistic about the brand's future growth. The brand will see a change in leadership as Doyle steps down and Richard Allison takes his place as CEO.

Domino's was unable to meet its growth goals for the final quarter of 2017. According to a recent article in QSR Magazine, while the brand estimated an increase of six percent across franchised locations, it only reached 4.2 percent. Despite this being the brand's lowest reported growth in a quarter in years, CEO J. Patrick Doyle remains optimistic.

"All in all, while there are areas to collect and continue to improve, I am pleased with the results this extremely strong model continued to produce and exciting as ever about our future and continuing to aggressively grow and fortress in all markets and territories driven by our strong master franchisee base that continues to get it done," he said.

Under Doyle's leadership, the brand has experienced significant growth. The CEO will be stepping down this summer as Richard Allison, the international president takes his place.

Domino's believes that it did not meet the fourth quarter estimate because of how the status of the market internationally impacted growth. Despite this, the brand announced that they sustained the lowest number of closures in 20 years, attributing that success to the strength of its model and performance.

In this story

This story was originally published in 1851 Franchise on February 22, 2018. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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