TL;DR
Fuzzy's Taco Shop, a fast-casual concept, is expanding into the Chicago suburbs with a strategy to bring its tacos, burritos, and quesadillas to Cook, DuPage, and Lake counties. The brand plans to open 40 locations in the greater Chicago area within the next decade.
Since 2003, the Fort Worth-based fast-casual concept Fuzzy’s Taco Shop has quickly made its way to 17 different states through franchising. As it enters a new phase of growth behind Chief Development Officer Michael Mabry, Fuzzy’s Taco Shop is on track to open 40 locations in the greater Chicago area within the next decade.
In a recent Eater Chicago article, Mabry discussed the brand’s strategy to bring its tacos, burritos and quesadillas to Cook, DuPage and Lake counties before making its big break into the city. “Mabry hopes the ‘family-friendly, value-conscious’ brand will attract attention for its low costs — a family of four can dine for under $30,” the article reads.
Mabry said he is excited for Fuzzy’s Taco Shop to leverage the massive growth opportunity in the area by adding more than 40 franchisees to the team in Chicago.
In this story
This story was originally published in 1851 Franchise on December 2, 2019. Burnaze summarizes and links to the original reporting.
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