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As a successful executive, John Erlandson had everything he needed. But after risking it all, he found what he wanted – in franchising.

Nearly four years ago, John Erlandson realized something important was missing as he reflected on a successful career spanning nearly two decades.

After spending 15 years working to develop businesses for other entrepreneurs, including growing an iconic brand management company from $100M to $8B in less than seven years, Erlandson had almost everything he needed in life – except a passion for his job.

“I was with an incredible company. For the last eight years, we grew it from basically nothing to the second largest licensor in the world behind Disney. And it was an amazing business. We were buying celebrity estates and fashion brands and sports brands. As much as I loved the business model – and we made a ton of money – I just didn't feel like I was doing what I was passionate about in the world,” Erlandson recalls.

After speaking with his partner, Adam Geisler, about the prospect of entering the youth sports industry through a company Geisler was investing in called Soccer Stars, Erlandson saw an opportunity to transform his passion for fitness into a meaningful career while making a difference in the lives of kids.