Multi-Unit Franchisee Insight - Measuring Growth & Casting Vision

We talk to successful multi-unit operators regularly here at Franchise Update Media. These busy on-the-go people share great insight and wisdom with us through our profile stories in Multi-Unit Franchisee magazine. Here, from our archives, are some insightful responses from some of these franchisees.

Growth meter: How do you measure your growth? This will change over time, but right now our growth meter for us is units, how many units we are adding. **Vision meter: Where do you want to be in 5 years?

10 years?** Rylan: I would like us to have four-plus brands, with over 100 units. In 10 to 20 years, we will be surpassing the 1,000 unit-mark.

Jennifer and Rylan Miller, multi-unit franchisees of Tropical Smoothie Cafe Growth meter: How do you measure your growth? Great customer service along with quality food--what we already have. **Vision meter: Where do you want to be in 5 years?

10 years?** I want to open more restaurants and, additionally, expand into a different field of businesses. In 5 years, I want our company to be known as great in customer service.

In 10 years, I want all my team leaders to set their own examples as great leaders. Jigar (Jim) Patel, multi-unit franchisee of Wayback Burgers Growth meter: How do you measure your growth? My growth can be measured in two ways: 1) by the number of stores I add during the year, and 2) by the client count increase at my existing locations.

Vision meter: Where do you want to be in 5 years? 10 years? We got to 21 locations in 10 years.

The next 5 years will be about strategic growth to support our existing locations. There is a potential over the next 10 years to also add other brands to the existing portfolio.