Seniors Helping Seniors® In-Home Care Services Expands to East Bay, California

The Fitchetts bring a deep-rooted passion for community service with their new Seniors Helping Seniors in East Bay. With backgrounds in nonprofit work—Brianna in health care and disability services and Matt in youth-focused programs—the couple has always prioritized purpose-driven work. When the Fitchetts discovered Seniors Helping Seniors®, they saw an opportunity to continue serving their community through business ownership in a way that aligned with their values.

The Fitchetts’ motivation extends beyond simply operating a business; they aim to make their services a trusted resource in the community. Brianna’s familiarity with in-home care models and Matt’s background in community programming provide them with a strong foundation to grow and develop lasting relationships. They hope to establish Seniors Helping Seniors® as the go-to service for older adults seeking assistance and retirees looking for fulfilling work.

By focusing on reputation, word-of-mouth, and genuine care for their clients, they are committed to building something that not only thrives but also enriches lives.

“It helps people on both sides of the equation — providing meaningful work to caregivers while also supporting seniors who need assistance. It felt like a perfect fit for what we wanted to do,” Brianna explained.

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care.

“We partner with passionate and hard-working franchisees,” said Seniors Helping Seniors® President Namrata Yocom-Jan. “That’s exactly what we’ve found with Brianna and Matt as new franchisee Partners, who are well-equipped to provide unparalleled in-home services to those in need throughout East Bay.”