TL;DR
Re-Bath franchisee Nassif Harb has signed a new agreement to expand the brand into the Tri-Cities region of Northeastern Tennessee. Harb, who purchased his first Re-Bath in Knoxville four years ago, is reinvesting in the brand due to its strong support and growth potential.
Before joining Re-Bath, Harb worked as a service provider for Lowe’s and Home Depot, managing multiple crews for flooring, kitchen, and bathroom remodels. While at Home Depot, Harb became familiar with the Re-Bath brand, sparking his interest in the franchise opportunity. Harb purchased his first Re-Bath in Knoxville four years ago.
He decided to reinvest in the brand due to the strong support from the corporate team, the growth potential in new markets like Tri-Cities, and the opportunity for his three children to take on larger roles in the family business. Currently, his oldest daughter, Mary, serves as Chief Financial Officer for Re-Bath Knoxville; his son, Reem, heads the marketing department for the franchise; and his son, Andy, a licensed general contractor, ensures that all work meets industry standards. A Palestinian immigrant from Ramallah, Harb moved to Knoxville in 2006 with little more than a desire for freedom and a better life.
Despite the challenges, he worked his way into the home remodeling industry and is now looking to expand his Re-Bath footprint in Tennessee and beyond.
“My goal has always been to be a business owner, and Re-Bath’s proven franchise model has been instrumental in helping me live out the American dream,” said Harb. “The Tri-Cities area is an untapped market with tremendous growth potential, and I’m excited to get my kids more involved as we expand into this new market. With Re-Bath’s corporate support, I’m confident that we will be successful in the Tri-Cities area and my children will be well-positioned to eventually take over our family business.”
The southeast region is the largest franchise market with approximately 248,000 franchise businesses and an output of $268.2 billion, and presents a great opportunity for aspiring franchisees. Re-Bath hopes to build on this momentum and fill available territories throughout the country. Hot markets include California, Florida, Georgia, Indiana, Maryland, Mississippi, New York, Pennsylvania, and Virginia.
“With Nassif’s extensive industry experience and his proven commitment to excellence, I have no doubt he will thrive in the Tri-Cities area and drive growth in this new market,” said Brad Hiller, CEO of Re-Bath. “His dedication to quality and providing top-tier customer experiences aligns with Re-Bath’s core values, and we’re excited to see him share his expertise with even more homeowners in need of bathroom renovations.”
As one of the largest bathroom remodeling companies in the United States, Re-Bath has established a proven business model, unparalleled franchise office support, and an infrastructure for growth as it continues to seek strategic franchise partners to expand its footprint nationwide.
The impressive growth achieved by the brand has not gone unnoticed as Re-Bath earned the No. 132 spot on Entrepreneur Magazine’s 2025 Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Re-Bath also ranked No. 151 on the 2024 Franchise Times Top 400 and No. 9 on Qualified Remodeler’s 2024 Top 500 Nationals List.
Re-Bath is one of the nation’s largest complete bathroom remodeling franchises that has grown to more than 100 locations across the country. The parent company’s first entry in the bathroom remodeling industry occurred in 1978 and focused on the hospitality sector. In 1991, Re-Bath launched its first franchise location to focus on the residential market.
The company offers complete bathroom remodels, tub and shower updates, plus aging and accessibility solutions. From simple bathtub replacements to complete bathroom redesigns, Re-Bath makes bathroom remodeling effortless, convenient and affordable, all with professional, friendly and factory-trained installers. Re-Bath is a one-stop service that covers the entire process – from design to done – in three easy steps: consultation, removal, and installation.
Re-Bath assembles its own exclusive line of products at its headquarters located in Phoenix, Ariz., and offers best-in-class products from national brands for its customers. For more information, please visit www.
Re-Bath is a full-service bathroom remodeling franchise with a scalable, turnkey model. Backed by national brand power and robust support, it’s a strong opportunity in the booming $400B home improvement industry.
In this story
This story was originally published in Franchising.com on January 23, 2025. Burnaze summarizes and links to the original reporting.
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