TL;DR
Caribou Coffee is launching an Everyday Value Menu with items starting at $2 across all locations on May 8. The move is part of an industrywide push for affordability, with competitors like Starbucks and Dunkin' also experimenting with value-driven strategies.
Caribou Coffee is preparing to launch its Everyday Value Menu across all locations on May 8, offering a selection of coffee and food items priced as low as $2.
The move comes as specialty coffee chains and breakfast brands are relying on value-driven strategies to boost traffic. Companies including Starbucks, Scooter's Coffee, Dunkin' and Tim Hortons have been experimenting with lower-priced entry points, limited-time offers, bundled food-and-beverage deals, and app-based discounts.
Caribou, based in Brooklyn Center, Minnesota, currently offers no-cost add-ons, such as non-dairy milk customizations, and its Caribou Perks loyalty program, allowing customers to redeem points for food and beverages.
The Everyday Value Menu includes:
- Small brewed coffee for $2
- Blueberry muffin for $3
- Cold-press coffee for $3.50
- Bacon Breakfast Sandwich, a new item, for $4
"At Caribou, we're committed to creating a consistent, high-quality experience every time someone walks into one of our coffeehouses, with a range of options that fit into their day," Matt Reiter, chief commercial and strategy officer, said in a press release. "The Everyday Value Menu expands the ways we do that and creates even more flexibility and value for guests."
In this story
This story was originally published in FastCasual on May 4, 2026. Burnaze summarizes and links to the original reporting.
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