The Habit Burger Grill Introduces $6 Grown-Up Meal After Discovering Adults Secretly Love Kids' Menu Savings

In fact, only 20 percent reported they actually have ordered a kid’s meal for themselves. In response to these findings, Habit Burger has decided to cater to adults looking for a budget-friendly option without compromising portion size with its $6 Grown-Up Meal.

Commenting on the findings, Jack Hinchliffe, Chief Marketing Officer at Habit Burger, remarked, "We've spotted a trend: Savvy adults covertly ordering off the kids' menu to manage expenses. But why the hush-hush? We say, own it! That's why we're flipping the script by allowing grownups to experience kids' meals, offering the savings of a kid’s meal without compromising on portion size. It’s guilt-free savings and grown-up-sized food. Why should kids have all the fun?"

Starting March 13 at participating locations, adults can now enjoy Habit Burger’s Grown-Up Meal, saying goodbye to the kid-sized portions and featuring a full-sized Charburger, small fries, regular drink, and of course, the mini gummy burger, all for just $6. The brand's famous Charburgers are expertly seared over an open flame, utilizing a precise balance of time, temperature, seasoning, and house-made spice. This chargrilling technique seals in the juices, resulting in a bold and distinctive smoky flavor.

"It’s tough out there right now and finding a meal that satisfies when it comes to quality and cost can feel like searching for a needle in a haystack,” said Hinchliffe. “We've stayed true to a simple philosophy: Consistently delivering fresh, chargrilled food at affordable, everyday value. It's not just about the meal; it's about an experience shared with friends or family that you can feel good about."

As inflation continues to rise, the study also found that a staggering two in three Americans feel guilty when dining out, identifying tightening budgets as a significant factor, with nearly a quarter reporting stress associated with dining out spending.

Recognizing what they call the “burden of adulting,” Habit Burger advocates for feel-good moments, offering a rare opportunity for adults to indulge in a stress-free dining experience. With the mantra "Eat Like Adults, Pay Like Kids," Habit Burger encourages grown-ups to unwind and savor a delicious meal without worrying about the bill. The $6 Grown-Up Meal, available for a limited time at select locations, is the brand’s solution to providing a much-needed break for adults seeking a great meal without financial strain.