
Breaking Down the Best New Year's Ad Campaigns in Fitness
The fitness and wellness landscape has changed considerably since the pandemic, but there’s still no month like January.
24 Hour Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 100 stories link here, each summarized from the original publisher. Filed under Fitness / Gym & HVLP.
Also known as 24 Hour Fitness USA

The fitness and wellness landscape has changed considerably since the pandemic, but there’s still no month like January.

Fitness industry sees 6.6% quarterly visit growth in Q3 2024

Gyms provide support to Los Angeles residents affected by wildfires

The health and fitness chain has launched a new brand initiative emphasizing the prioritization of health and wellness while showcasing the gym brand’s capabilities in making fitness fun and versatile.

The global wellness economy now stands at $6.3 trillion as consumers prioritize their wellbeing more than ever before.

Many people at the top are hated, or at the very least they divide opinion, that isn’t the case for Mark Mastrov, one of the fitness industry’s most highly respected and well-liked figures.

In August, 24 Hour Fitness launched its newest loyalty program, FitPerks, which motivates members towards greater physical activity through points and rewards.

For Karl Sanft, leading 24 Hour Fitness is the job of a lifetime.

24 Hour Fitness launches FitPerks loyalty program with redeemable points.

Boardroom, Kevin Durant and Rich Kleiman’s sports and entertainment media brand and 24 Hour Fitness have teamed up to cultivate engagement and create content for community organizations and 24 Hour Fitness members.

Gym visits increase in Q2, led by EoS and Crunch

Zumba has 15 million dancers across 200,000 locations in 180 countries.

barre3 CEO Sadie Lincoln leads franchise expansion to 190 studios

Planet Fitness issues $600 million in new debt to manage $2 billion debt

Major big-box gyms and health clubs including Planet Fitness, Life Time and Crunch Fitness experienced increased year-over-year visitation numbers nearly every week from January 2024 to April 2024, according to a new report.

Jazzercise has bolstered its leadership team with a longtime fitness executive, naming Bobbi Quick as president.

Hapana, an all-in-one fitness member management solution that has attracted customers such as Gold’s Gym, KX Pilates and Body Fit Training (BFT), has received an investment from Riverside Acceleration Capital (RAC) as it continues its expansion in the U.S.
D1 Training appoints Casey Belovsky as Director of Field Support and Education, a role that will improve the health of the franchise network through systematic training and development.

Perspire Sauna Studio, a boutique wellness sauna franchise, is planning 15 locations in leading Texas cities.
British Swim School has opened a new location in the Greater Anaheim region.
WellBiz Brands Inc. appoints Ankin Laysha as COO, driving a new platform approach to supporting franchisees.

SH1FT Fitness partners with 24 Hour Fitness to offer live classes nationwide.

EōS Fitness has boosted its footprint with the acquisition of Texans Fit, a Houston-based gym chain founded by the Houston Texans and fitness company M6 Football, owned by Mark Mastrov, co-founder and former CEO of 24 Hour Fitness.

Like many others in the fitness industry, 24 Hour Fitness has conducted a round of layoffs in light of the economy.