
Could a Slow January for Gyms Spell Trouble?
January typically brings a surge in fitness and health resolutions, with gyms bustling with new members and those recommitting.
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January typically brings a surge in fitness and health resolutions, with gyms bustling with new members and those recommitting.

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CityRow has been acquired by rower maker WaterRower, representing another step in what may be a gradual consolidation of the connected fitness market.

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Hydrow, a celeb-backed connected fitness rowing brand, is reportedly discussing acquiring CityRow to nab its rival’s subscriber base.

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In a move that pushes Lululemon’s Mirror deeper into a closet of forgotten fitness hardware, the athleisure company and boutique fitness franchisor Xponential Fitness have renewed their partnership, ushering in an expand

Lululemon Athletica could be exiting the hardware space altogether, with the athleisure brand reportedly looking to sell Mirror, the connected fitness device it spent half a billion dollars on in 2020 amid the pandemic.

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With the start of a new year comes the January gym rush. The chance for a fresh start and to achieve new year’s resolutions always leads to a big uptick in fitness center traffic: Bloomberg reports that health and exerci

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Certain fitness brands are positioned to come back stronger than ever as consumers prioritize health and wellness.