Company

Counter Service

Counter Service is a company in Burnaze's franchise knowledge graph, mentioned since 2026. 2 stories link here, each summarized from the original publisher.

Tom Cortese
Steve Ells
Steve Ells

Mexican

The Founder of Chipotle Says Customers Have ‘Slop Bowl’ Fatigue — Here’s What He Says Is the Next Big Thing

Chipotle founder Steve Ells is launching Counter Service, a high-tech sandwich concept with expansion plans for North Carolina and Texas.

By Jonathan Small· Entrepreneur Franchise· July 28, 2026

Mexican

Steve Ells’ sandwich concept Counter Service prepares to shift growth outside New York City

- Fast Casual - Sandwich Trends - Executives - News Steve Ells’ sandwich concept Counter Service prepares to shift growth outside New York City Ells and the fast-casual chain’s CEO

By Lisa Jennings· Nation's Restaurant News· July 21, 2026