
Why Value Isn’t a Price Tag. It’s a Menu Decision
Recent industry data indicates that top-performing restaurant chains are focusing on menu-integrated value and quality over temporary deep-discount promotions to drive growth.
Datassential is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 61 stories link here, each summarized from the original publisher.

Recent industry data indicates that top-performing restaurant chains are focusing on menu-integrated value and quality over temporary deep-discount promotions to drive growth.

Diners seeking spicy food don’t usually head to Olive Garden.
Jollibee has introduced two new limited-time frozen beverages for summer, led by the debut of the Mangonada Paradise Freeze.

A new report reveals that over half of convenience store shoppers are noticing price increases, posing a challenge to brands working to improve consumer perception.

The matcha category is seeing significant growth across major beverage chains and represents a trending opportunity for new franchise concepts.

Recent data shows double-digit growth for flavored butters on U.S. menus as restaurant operators leverage compound blends to increase perceived value and craveability.

New data suggests restaurant operators can improve margins by tracking plate waste and offering customizable portion sizes to reduce the 12.5 million tons of uneaten food.
ORLANDO, Fla., May 4, 2026 // PRNewswire // -- Jeremiah's Italian Ice has been named in the 2026 Datassential 500 Awards, with consumers rating the brand as having original and innovative menu offerings.

Refreshers to grow 130% on menus over the next four years.

Wendy's, Pizza Hut, and Jack in the Box close stores due to market saturation

TOLEDO, Ohio, – Marco's Pizza, one of the nation's fastest-growing pizza brands, in collaboration with Mike’s Hot Honey, announces the Hot Honey Magnifico Pizza is officially joining the Marco’s menu as a permanent item beginning today at locations nationwide.

Inspired by the hot and spicy honey craze, the Donatos Smoky Hot Honey Pizza features Heritage pepperoni, hardwood smoked bacon, caramelized onions, aged smoked provolone, woodfired chipotle seasoning, and is drizzled with Mike’s Hot Honey®.

Marco's Pizza launches a new brand campaign to disrupt routine ordering behavior.
Datassential launches its Global Sales Intelligence platform, designed to empower sales teams in the food and beverage industry with data from over 9 million operators in 60 countries.

Donatos brought back its fan-favorite Hot Honey Pepperoni Pizza for a limited time, starting September 22nd.

Introducing the ranking, Nation’s Restaurant News notes that “the industry’s footprint largely stabilized in 2022” after two tumultuous years of inflation, challenging labor circumstances and “a tangled supply chain.” In

Marco's Pizza appointed Kristin Corcoran to Vice President - Corporate Counsel, as the brand strengthens its executive team for future growth.

Restaurant opening hours have declined 7.5% over the past three years.

Marco's Pizza reaches $1 billion in annual sales and launches the Marco's Pizza Foundation to support community giveback efforts.

Franchising is a growing industry, with opportunities in various sectors, including food service, retail, and more.

Fast-food companies and restaurants are running out of nearly everything — ingredients, straws and now to-go packaging.

Last week, the attorney generals of 24 states sent a letter to President Biden saying they will pursue “every available legal option” to prevent the White House’s proposed worker vaccination mandate.

The International Foodservice Manufacturers Association (IFMA) has published its 2022 foodservice industry and segment growth projections.

The COVID-19 vaccine may signal a shift in the pizza and fast food boom, with sales potentially declining.