
How Franchise Brands Turn Deals Into Marketing
I keep coming back to the same question every time a franchise signs a new owner.
Dos Equis is a company in Burnaze's franchise knowledge graph, mentioned since 2018. 10 stories link here, each summarized from the original publisher.

I keep coming back to the same question every time a franchise signs a new owner.
Twin Peaks and Dos Equis launch $2 million bracket challenge.
Native Grill & Wings offers new menu for football season.
Native Grill & Wings is partnering with Dos Equis to treat fans to the ultimate Sun Devil football experience this season.
Hooters is bringing the heat for National Chicken Wing Day on Monday, July 29, offering wing lovers the hottest deal to celebrate—buy 10 wings and get another 10 free any style.
Hooters is offering a BOGO wings deal and drink specials on Tax Day, April 15, to celebrate the holiday.

Uncovering great human interest stories can help brands become great versus good.

Bud Light and Dos Equis demonstrate the importance of consistent brand marketing, with up to 23% revenue increase.

If you are reading this, the likelihood of you having a marketing budget is high.

The article criticizes Bud Light's failure to connect its advertising message with its brand identity.