The Economist — page 2

An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company’s bottom line.

Selecting the right markets and franchisees is crucial for franchisors going international, as it can greatly improve their chances of success.

International franchising can add prestige to a brand and increase revenue, but selecting the right markets and franchisees is crucial for success.

Bringing a franchise brand to a new country requires significant investment and a positive local investment climate.

International franchise development is a growing trend, with 96% of the world's consumers living outside the US.