Equinox

ATHX Games and Blk Box extend their equipment partnership, with Blk Box to continue outfitting ATHX competitions worldwide.

Equinox hires Anheuser-Busch CEO Brendan Whitworth as CEO, completes refinancing with over $1 billion for growth initiatives.

Health club chain Life Time is coming to Miami’s Edgewater neighborhood.

Tom Brady and Aescape have launched a new robotic massage protocol inspired by the NFL legend’s longtime recovery routine, marking the first treatment to emerge from their partnership announced last year.

Equinox is making an appeal to its New York City members looking for more with the opening of Equinox Terminal Warehouse, a restored 1891 West Chelsea landmark that it’s turning…

With Crunch Select, the low-price gym giant keeps its affordable format unchanged while building out a separate premium one — it could be an early look at how other HVLP players adapt to a crowded market

One of the investment vehicles run by the asset management titan put down $1.63 billion for Camden Property Trust’s 11-property portfolio.

The luxury fitness operator has pulled a controversial AI-generated campaign image from its locations and social media following intense criticism and public petitions.

The rise of weight-loss drugs is shifting consumer behavior, resulting in lower spending at fast-food chains and coffee shops while benefiting boutique fitness concepts.

Equinox and Aescape launch pre and post-workout massage series with 50+ locations.

High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots

Dan Lynn, a former C-Suite executive for a restaurant conglomerate, replaces Niki Leondakis, who is retiring from the yoga studio giant CorePower Yoga has named Dan Lynn as its chi

As participation in weekly exercise rises in Ireland, the U.K.’s largest low-price gym operator is entering the market PureGym is headed to Ireland, the European gym giant has anno

Real estate investment firm Stockbridge has acquired a four-story retail property on the Upper East Side from a joint venture between Union Investment and Nuveen.

New York’s state attorney general says Xponential Fitness misled prospective studio owners, the franchisor’s third major settlement this year as a strategic review continues Xponen

Large-scale closures of bank branches and national drug chains like Rite Aid and Walgreens are creating a massive surplus of vacant multi-unit retail real estate.

The author argues that expensive recovery technology cannot replace the essential human element and community connection required for long-term member retention in fitness franchises.

AI-powered robotic massage provider Aescape has entered insolvency proceedings following high operating costs and debt obligations during its transition to commercial operations.

Daxko is helping fitness operators join the growing gym-as-a-clinic movement.

As Americans tighten their wallets amid economic concerns, they’re embracing budget-friendly gyms more than ever before.

New York City Mayor Zohran Mamdani has sent a clear message to gyms and health clubs across the city that he’s here to protect members’ and consumers’ best interests.

Equinox partners with Flex to accept HSA/FSA funds for memberships.

Lockers aren’t the first thing you think of when designing a gym.

Australia joins global pushback over gym membership cancellations with proposed reforms.