
Franchise Marketing Analytics: From ROAS to Incrementality
Franchise brands have access to more marketing data than ever, but determining which numbers matter has become increasingly complicated.
HorsePower Brands is a company in Burnaze's franchise knowledge graph, mentioned since 2021. 32 stories link here, each summarized from the original publisher. Filed under Home Services / Lawn & pest.

Franchise brands have access to more marketing data than ever, but determining which numbers matter has become increasingly complicated.

Technology Built for Franchises Answers Calls 24/7, Captures Leads, Schedules Appointments and Follows Up Callvera AI-powered contact center, which is specifically built for franch

HorsePower Brands is highlighting the low-overhead, home-based model of its Heroes Lawn Care franchise, which features fixed royalties during the initial two years of operation.

Jungle Driving School is under new leadership and expanding its program with a rebuilt, tech-forward approach and real-time vehicle tracking technology.
Each new owner will benefit from the in-house curriculum she developed for training students, as well as the comprehensive program she built to prepare franchise owners to launch successfully in their communities.

Boxwood Partners is a leading middle-market investment bank that specializes in providing comprehensive M&A advisory services to business owners and private equity groups, including those in the franchising industry.

Home services franchises require a thoughtful marketing strategy that balances system-wide strategy and local personalization.

Gatsby Glass has over 115 franchised units and a company-owned unit, offering custom glass installations for residential and commercial properties.

Franchise training and support are essential for franchise success, with initial training programs, ongoing training, and technology support being key components.

Home services franchises are facing challenges and opportunities in 2024, with a focus on convenience and efficiency, driven by shifts in consumer preferences.
Blingle! signs franchise in Austin with friends Chelsea Turner and Kelli Katzman.

A franchise deep dive into Mighty Dog Roofing, including costs, fees, and profit, highlighting its strong customer service and industry expertise.

Franchisors and small businesses can benefit from thorough due diligence in brand acquisition to ensure a mutually beneficial deal.
Blingle! announces its newest franchise location in Richmond, Virginia, owned and operated by Billy Droste.
“We are very thrilled to have Michael join the HorsePower Brands team, bringing with him his franchising expertise,” said Josh Skolnick, Founder of HorsePower Brands.
Blingle! announces a new franchise location in Port Charlotte, Florida, owned and operated by local entrepreneur Patrick Dunivan.

1851 Franchise spoke to Turp Ricketts about financial considerations for franchise expansion, including research financial performance data and speaking with current franchisees.

Blingle! is a premier outdoor lighting franchise that offers dazzling holiday, event, landscape, and commercial lighting solutions, backed by HorsePower Brands.
Local entrepreneur opens new Blingle! franchise in Kansas City, serving the South Kansas City Metro area.

Franchise marketing coach Jake Pinion shares his insights on transitioning from employee to franchisee, emphasizing the importance of choosing the right franchise.
Entrepreneur brothers John and Jeff Evans open a new Blingle! franchise location in Miami, serving the local community.

FranNet wraps up its 2024 Spring Meeting in Louisville, Kentucky, with a gathering of franchisors and industry experts.
Local entrepreneur Cheryl Alker opens a new Blingle! franchise in Naples, Florida, offering a unique experience for customers.
Blingle! promotes Nels Peterson to Vice President and Brand Leader, leveraging his 25+ years of experience in the lighting industry.