Jersey Mike's is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 408 stories link here, each summarized from the original publisher. * Jersey Mike's is shifting its advertising strategy to turn name recognition into sales, with a focus on digital marketing and targeting younger consumers, women, and Hispanic guests, resulting in systemwide sales rising 11% to $1.2 billion [[2026-10-29 Jersey Mike’s Wants More Than Name Recognition (e246b1)]]. * The company increased its digital marketing spend to 20% and saw a 3% increase in same-store sales in the third quarter, driven by transactions, with digital sales also increasing 100 basis points year-over-year to 43% [[2026-10-28 Jersey Mike's took to social media to reach younger diners. And it's working (47df81)]]. * Jersey Mike's investments in digital marketing have increased digital sales to 43% of total revenue, with same-store sales growing 3% in the third quarter, and the company has added 80 new units and plans to expand into more international markets [[2026-10-28 Jersey Mike's investments in digital marketing are paying off (3d328e)]]. * Jersey Mike's is focusing on value, adding a value bundle to its menu for a limited time, offering a mini cold sub and a bag of chips for $7.99, to attract Gen Z and younger consumers [[2026-10-19 Jersey Mike’s is focusing on value. Is that the right call (0fa2e0)]]. * The chain aims to reach an average unit volume of over $2 million, up from the current $1.4 million, through digital growth and other strategies, including increasing its digital sales mix to 60-70% and expanding its catering business [[2026-09-11 How Jersey Mike's plans to exceed a $2M average unit volume (606534)]]. * Jersey Mike's reported a 10% increase in systemwide sales and 2.3% same-store sales growth, with plans to expand to 7,500 locations in the US and 15,000 worldwide, and has opened 83 new stores in the second quarter [[2026-09-09 4 key numbers shed light on Jersey Mike’s strategy (cfcad3)]]. * The company is shifting its marketing strategy towards digital channels and social media to attract younger consumers and increase transaction frequency, with a 22% increase in loyalty registrations year to date [[2026-09-09 Jersey Mike’s turns to digital media to reach broader audience (a8ccb1)]]. * Jersey Mike's has a goal of $2 million in average sales per store and plans to expand to 15,000 locations worldwide, doubling its domestic units and pushing into international markets [[2026-09-14 Jersey Mike’s Just Held Its First Earnings Call and Revealed the Magic Number Th (e2580d)]]. Filed under Restaurants / Sandwich & sub.
Also known as Jersey Mike's Franchise Systems LLC, Jersey Mikes
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