
Word-of-Mouth Marketing: How Maplewood, Spectrum, Kendal Build Buzz
Spectrum, Maplewood, and Kendal use word-of-mouth marketing to build brand recognition
· Senior Housing News· October 20, 2026
Kendal Corp. is a company in Burnaze's franchise knowledge graph, mentioned since 2026. 4 stories link here, each summarized from the original publisher. Filed under Senior Care / Senior living.

Spectrum, Maplewood, and Kendal use word-of-mouth marketing to build brand recognition

Aspenwood, Kendal Corp, and Viva Senior Living adapt staffing strategies

Senior living operators are using shorter but more frequent training sessions for frontline staff to balance education with managing their already busy workloads.
Lifespace Communities has promoted Andy Kazmierczak to COO to oversee operational performance across the organization’s 15 continuing care retirement communities.