
Yoshinoya wants to win back younger consumers with ramen
Yoshinoya wants to introduce ramen to the masses. And it’s part of an effort to make the 50-year-old brand young again.
Kizuki Ramen & Izakaya is a company in Burnaze's franchise knowledge graph, mentioned since 2017. 5 stories link here, each summarized from the original publisher.

Yoshinoya wants to introduce ramen to the masses. And it’s part of an effort to make the 50-year-old brand young again.

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Usually at the National Restaurant Show, operators are the shoppers streaming through 12 football fields-worth of vendors and exhibitors.

Brands born out of trends need to have a backup plan to succeed in the long run, requiring strategic expansion and strong messaging.