
Life Time Opens First Club in Idaho, More Planned
Life Time, the upscale athletic country club operator that is bullish on longevity and supplements, sees a new white space: Idaho
Life Time is a company in Burnaze's franchise knowledge graph, mentioned since 2017. 139 stories link here, each summarized from the original publisher. Filed under Fitness / Gym & HVLP.

Life Time, the upscale athletic country club operator that is bullish on longevity and supplements, sees a new white space: Idaho

Former Life Time executive Jeff Zwiefel, who departed the luxury fitness and wellness operator after more than two decades earlier this year, has been tapped as president and chief operating officer of 10X Health.

Daxko is helping fitness operators join the growing gym-as-a-clinic movement.

As the GLP-1 era presses on, different fitness operators are starting to offer programs that cater to the growing clientele now taking the weight-loss medications, with a range of approaches depending on the brand.

After recently closing a chapter on a two-decade-plus career at Life Time, Jeff Zwiefel is now joining private equity firm North Castle Partners, which focuses on health and wellness businesses, as an advisor.

SLT (Strengthen Lengthen Tone) is making a bold push for expansion, announcing its intention to acquire reformer-based Pilates studios across the United States following a recent multimillion-dollar investment.

UFC Gym and longevity medicine company NexGen MD Scientific have announced a joint venture that will place clinics inside UFC Gym locations, giving members access to GLP-1s, hormone replacement therapies and peptides alongside their usual training programming.

Life Time aims to lead in reformer Pilates with new studios

Skelcore has bulked up its executive team as the fitness equipment and wellness technology company prepares for its next phase of growth

Massage Envy is adding a few robotic hands to select franchise locations, giving clients the option to book Aescape, an AI-powered, self-guided massage service that lets users personalize pressure, music, muscle targets and recovery goals through a touchscreen.

From pilot to Pilates, Life Time’s CTR (Core. Tone. Reform.) class has evolved from a test concept into one of its most sought-after offerings, with many clubs enforcing waitlists, daily class limits and no-show fees due to high demand.

Life Time posts $782.6 million in Q3 revenue, up 12.9% year-over-year.

Life Time is rolling out more than 55 “Work Lounges” inside its athletic country clubs with another 30 planned, part of a push to be more than a health destination and even beyond a third space.

The modern Reformer Pilates franchise kicked off 2025 with 16 new studio openings in the first six months of the year, expanded into several new U.S.

Life Time is flexing more than muscle as its AI-powered wellness vision is starting to take shape.

As demand for personalized wellness grows, Life Time is scaling its digital strategy with L.AI.C, its AI assistant, now available to everyone following a beta launch last May.

Hyrox continues to stake its claim to being the world’s hottest fitness brand, this time deepening its relationship with Third Space, an upscale fitness chain with 14 locations in the London area.

Americans’ waistlines may be shrinking in the age of weight-loss medications, but the opportunity for the fitness industry is only growing.

Life Time launches CTR, a Reformer-based class, at seven clubs.

Life Time has opened the first phase of its multimillion-dollar renovation at the former Arden Hills Athletic & Social Club in Sacramento, reintroducing the property as Life Time Arden.

If it feels like fitness and wellness are having a moment, it’s not just hype.

Life Time teams up with Kiehl's for luxury self-care experiences

Life Time reports $706 million in Q1 revenue, up 18.3%

Life Time is tapping into the family fitness market with a new on-demand class series designed for mothers and children, expanding its digital footprint ahead of Mother’s Day via its complimentary Life Time app.