Mainland

Busy Bee Jumpers chose Mainland as its franchise marketing agency

Keke's Breakfast Cafe expands to Ohio with 25 new cafes

Franchise brands earn national media coverage through thought leadership and storytelling.

Franchise development is rarely about selling a concept alone.

Franchise buyers have more tools than ever to research brands, and artificial intelligence (AI) is quickly becoming one of them.

Franchise candidates rarely make decisions overnight. In fact, most spend months researching, validating and looking for proof points before taking the leap.

At Mainland , everything starts with real people. The team focuses on who a brand is trying to reach and builds content around what matters to them.

Franchise sales are changing quickly as AI becomes a more active part of how candidates research brands.

Franchisors often assume fast expansion signals success, but this approach can weaken the foundation needed to scale.

TWO MEN AND A TRUCK has built one of the most consistent and effective PR engines in franchising with the help of Mainland.

1851 Franchise is a media platform built to skyrocket franchise growth by providing valuable press releases and franchisee profiles.

Layne's Chicken Fingers grows 110% in 2025 with Mainland's help

Mainland has secured coverage for brands on FOX, NBC, CBS, and ABC, as well as placements in local outlets.

Busy Bee Jumpers, a full-service inflatable and party rental franchise, partners with Mainland to validate its franchise expansion model.

Getting noticed has become more challenging, with franchise candidates spending more time researching before making a decision.

Franchise development websites are evolving to become full-funnel machines, requiring brands to pay attention to analytics and remove friction at every step.

Low-cost franchise opportunities are gaining momentum, offering affordable business options for entrepreneurs.

If you had to sell just one more franchise, what would your strategy be?

Franchisors can structure their PR efforts to make the biggest impact by focusing on storytelling and highlighting real franchisee journeys.

Franchisors need to understand the roadmap ahead, from identifying the right candidates to equipping them for success, to build a system that is both scalable and sustainable.

Corporate CFOs widely expect a recession to hit in the latter half of 2025, prompting franchise brands to intensify marketing efforts.

Public relations (PR) is often considered the unsung hero of a franchise brand’s growth strategy.

In just the first seven weeks of 2025, Mainland has generated more than $9.8 million in public relations value for our clients, securing high-profile placements across national broadcast, digital and print media.

Mainland, a public relations and brand storytelling firm, specializes in amplifying franchise stories through compelling narratives and human-interest angles.