Mainland — page 3

In this episode of FranX, Mainland* CEO Nick Powills and franchise lawyer Charles N.

Franchise goal setting involves understanding the 'Why You?/Why Now?' strategy to attract quality franchisees.

In today’s business world, franchising is one of the most common ways to successfully grow a company from a small local establishment to a beloved nationwide chain.

A franchisor discusses the importance of customer service and employee satisfaction.

Expanding your business through franchising may be your dream, but getting there requires extensive planning, resources and adaptability.

Google Analytics and purposeful PR are essential tools for franchisors looking to grow, providing insight into growth goals and target markets.

Franchisors can boost their franchise sales by focusing on key messages and leveraging data-driven insights to drive growth in the second half of 2022.

Mainland used data to optimize franchise development, pulling insights from franchisees to build a more informed approach.

Vetted Biz aims to bring transparency into the franchising industry by providing data, financials, and contact information to franchise buyers, brokers, and private equity funds.

Franchisors can utilize data and analytics to bring in the right leads and close deals faster, but each brand is different and requires a tailored approach.

Mainland aims to prevent overpromising and under-delivering by understanding business objectives and scoping correctly.

Franchise marketing agencies often fail to deliver value due to lack of strategist or understanding of client's business.

The value of PR can be difficult to evaluate, but there are insights that can help bridge the value of public relations.

Choosing the right partners to help amplify your brand and attract the right franchisee candidates can be a challenge.

Content marketing is an essential tool in elevating franchise development marketing, and while many franchisors have nailed the creation of content, the marketing side remains a major gap.

PR can elevate franchise development marketing by boosting credibility and increasing website traffic.

So you’re ready to start deploying your budget and get in front of buyers who are qualified and ready to buy.

If you are reading this, the likelihood of you having a marketing budget is high.

Defining the 'why you/why now' is crucial for franchise brands to establish their purpose and strategy, guiding marketing efforts and amplifying their story.

The article discusses 1851 Franchise's holistic approach to franchise development marketing, which integrates with APIs of Facebook, LinkedIn, and Twitter for full transparency and campaign performance in real-time.

Have you ever been on an agency “strategy” call and been asked, “What’s new in your world?” or worse, “How’s the weather?”

An article explains the concept of why you, why now, a strategic approach to creating content and storytelling for brands.

Mainland and 1851 Franchise support sales funnels with PR solutions.

Mainland* , the marketing consultancy behind industry-disrupting content marketing platforms 1851 Franchise , Estatenvy and Room 1903 , has announced the appointment of Dan Rothfeld as president.