Mainland — page 4

Franchisees and CEOs discuss the importance of defining a brand's 'Why You/Why Now' strategy for marketing and success.

Concrete Craft ’s story began in 2006, when co-founders John Kostro and Dan Lightner discovered that homeowners were tired of the boring, gray concrete around most pools in the Atlanta area.

A marketing team should ensure that all marketing projects tell the same story and leverage each other to elevate the brand's marketing efforts.

Home Clean Heroes used targeted PR campaigns to drive franchise growth

AZEK Building Products increased social media engagement with Mainland's visual marketing strategy.

Mosquito Joe, a mobile pest control franchise, shares its media strategy and growth lessons with other franchise brands.

Checkers & Rally’s revives franchise development with Mainland's media strategy.

Trend alerts to assist you with your international expansion plans

Qmee’s mascot Oinq was refreshed to better reflect the brand’s engaging community and made clear as a strategic asset to shareable content.

Franchise public relations involves understanding the changing newsroom and influencer landscape to effectively tell a brand's story.

Franchisors can leverage franchisee success to create further growth by identifying and promoting their wins.

Essential business franchises, such as those in the 'man in a van' home and personal services categories, can continue to grow after COVID-19 by adapting to changing consumer needs.

They know better than to think the economy will be reliably prosperous after recovering from the current crisis, and they are looking for the promise of stability in the face of unpredictability.

Coronavirus pandemic disrupts Asia-Pacific franchising with 80% decline in restaurant bookings.

A webinar series discussed the impact of COVID-19 on the franchising industry, with experts sharing strategies and advice for navigating the pandemic.

When it comes to modern branding and inviting audience action, an impressive content arsenal is non-negotiable.

Mainland is a company that specializes in storytelling and branding, offering a range of services and solutions.

Mainland helps clients extend the impact and awareness of their PR efforts through online presence.

Mainland’s Director of Client Services, Lauren Turner, is a key player in the company’s success, championing client stories and making a statement.

Mainland CEO Nick Powills discusses his new book on entrepreneurship and overcoming obstacles in a recent radio interview.

Busy Bee Jumpers CEO Sal Longo shares his experience with Mainland and its franchise assessment process.

Sal Longo, CEO of Busy Bee Jumpers, partnered with Mainland for franchise development, appreciating their assessment approach and goal-oriented strategy.

Sal Longo, CEO of Busy Bee Jumpers, partnered with Mainland for franchise development, appreciating their assessment approach and goal-oriented strategy.

Busy Bee Jumpers' CEO, Sal Longo, uses LinkedIn to find a franchise development partner that aligns with his business goals and avoids high-pressure sales tactics.