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Franchise brands should prepare for a future where AI handles more of their advertising, with Meta planning to roll out AI tools by the end of next year.

The way to market a franchise has changed, and digital marketing tactics are now crucial for success.

Committed to delivering innovative customer experiences, Checkers & Rally’s has harnessed AI and ChatGPT to enhance its marketing efforts.

Franchisors can build a robust paid ads strategy to drive traffic to franchise sites, leveraging platforms and adapting to changes in the market.

2024 election to disrupt digital media with 30% more ad spend

Big Chicken names Joshua Sims Sr. as Head of Marketing.

Franchise brands face challenges in growth and lead generation, shifting towards organic methods and digital marketing.

San Francisco is abuzz with excitement over artificial intelligence, with tech giants investing billions in AI-related endeavors.

A former commodities broker becomes the COO of a Filta Environmental Kitchen Services franchise in New Jersey, expanding the business and hiring new employees.

Massage Heights honors guests and members nationwide in celebration of its 20th anniversary year with a sweepstakes and social media giveaway.

The S&P 500 index saw a significant boost, largely thanks to the performance of seven tech giants known as the “Magnificent Seven”.

Who says 3.14 isn't a piece of Pie? Pi Day is a day cherished by math aficionados around the globe.

Aescape has launched its whitespace innovation: the first commercially available, fully automated massage experience.

Tiger Pistol has launched new capabilities for targeted Instagram and Facebook Reels ads, enabling users to control ad creative for Reels placements.

Zeki Research publishes a comprehensive report on the state of AI talent in 2024, highlighting the mobility of top AI talent and the health sector's acquisition of AI talent.

The text-to-video AI market has experienced significant growth, reaching an estimated value of $0.89 billion by 2028, according to a report from ResearchAndMarkets.com.

The S&P 500 index has surged by 6% and has surpassed 5,000 for the first time ever, sparking debate on whether investors should go all in on equities.

Integrit has recently announced the launch of its groundbreaking hardware device called “Stella”.

San Francisco is the commercial capital of California and is at the forefront of generative artificial intelligence (AI).

Meta pays shareholders a dividend, marking a 20th anniversary milestone and boosting share price.

MassageLuXe CEO and President Kristen Pechacek discusses the brand's future and growth plans.

The S&P 500 has been dominated by tech giants, but there is more to America's stock market than just these seven companies.

After successfully establishing itself as the world’s top boutique fitness franchisor, Xponential Fitness is now looking to take over the growing virtual reality arena, beginning with three of its most popular fitness brands.

Xponential Fitness has named Bob Kaufman as its president of international as the global boutique fitness franchisor plots its continued international expansion.