
It’s Not a Discount Problem. It’s an Attention One.
New data suggests Gen Z restaurant loyalty is driven more by instant, relevant value and digital engagement than by generic percentage-off coupons.
· Modern Restaurant Management· May 11, 2026
PAR Punchh is a company in Burnaze's franchise knowledge graph, mentioned since 2024. 2 stories link here, each summarized from the original publisher.

New data suggests Gen Z restaurant loyalty is driven more by instant, relevant value and digital engagement than by generic percentage-off coupons.

Restaurant loyalty programs have traditionally been used to increase store traffic and customer sales by offering incentives and discounts.