
Planet Fitness Plans Black Card Price Hike, Tests Premium Wellness Amenities
Planet Fitness plans to raise Black Card membership price to $29.99/month
Planet Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 401 stories link here, each summarized from the original publisher. * The fitness industry, which includes Planet Fitness, continues to grow, driven by shifts towards strength training and recovery, as well as the use of technology such as artificial intelligence [[2026-10-29 Franchise Times Ranks the Largest Fitness Franchisees (c17a72)]]. * Planet Fitness' stock closed at $43.36 on October 8, down 13 percent from $49.58 on September 10 and a 60 percent decline from $109.73 at the start of the year [[2026-10-29 Mixed Year for Stock Performance at 2 Fitness Franchisors (802eeb)]]. * Planet Fitness ranked No. 22 on the 2026 Franchise Times Top 400 for the third straight year, retaining its top fitness ranking [[2026-10-19 Planet Fitness retains Franchise Times’ top fitness ranking (077fe8)]]. * Planet Fitness has over 20.8 million members, according to the 2026 HFA Global 25 report [[2026-10-08 The HFA Global 25 (0210e0)]]. * Planet Fitness has partnered with Your Reformer to add reformer Pilates to its 32 Australian locations for Black Card members [[2026-09-08 Planet Fitness Adds Reformer Pilates to Australia Gyms (47e8d3)]]. * Planet Fitness cut its profit outlook due to sluggish member sign-ups, now expecting a 3% decline in adjusted net income [[2026-08-06 Planet Fitness Cuts Outlook on Sluggish Member Sign-Ups (ff16f6)]]. * The initial investment to start a Planet Fitness franchise ranges from $1,282,500 to $5,386,000 [[2026-08-04 Franchise Deep Dive Planet Fitness’ Franchise Costs, Fees, Profit and Data (725019)]]. * Planet Fitness opened 181 new clubs in 2025, reaching 2,896 locations [[2026-08-03 The 15 Hottest Health and Wellness Franchises of 2026 (d058ec)]] Filed under Fitness / Gym & HVLP.

Planet Fitness plans to raise Black Card membership price to $29.99/month

Vasa Fitness is putting $30 million toward a sweeping upgrade of its 64 gyms, signaling how the high-value, low-price (HVLP) segment continues to evolve in the age of Gen Z.
HAMPTON, N.H., Oct. 20, 2025 // PRNewswire // -- Planet Fitness, Inc.

Grand Fitness Partners acquires 10 Planet Fitness clubs in California.

Easy Mile Fitness, a privately owned Planet Fitness franchisee, has just struck a deal with the Bravo Fit Franchise Group to acquire 17 locations.

Strength-focused interval training brand Sweat440 announced a landmark franchise development deal to open 30 new locations across Southern California, maintaining its expansion momentum.

Planet Fitness franchisee Ohana Growth Partners has acquired 10 clubs in Michigan from JP Fitness and picked up a location in Rice Lake, Wisconsin, that is expected to open by the end of the year.

Planet Fitness sets record with 3.7M teens in summer program

The Gym Group reports 8% revenue growth with 40% of members being Gen Z

As the United States marks the 24th anniversary of September 11th, some fitness brands are rallying communities in remembrance, paying tribute to first responders and service members through fundraising, stair climb challenges and open-door access.

Excel Fitness, one of the largest Planet Fitness franchisees, is on the hunt for new acquisitions as it looks to expand its footprint across the U.S.

F45 Training launches FIT Rewards loyalty program with 155 products.

Exercise is moving higher up the agenda for Gen Z — nearly three-quarters (73%) of young people report working out at least twice per week, up 11 percentage points from 2024, according to a new survey from The Gym Group in the U.K.

One of America’s biggest fitness brands made national news headlines this week.
Launching today through August 29, Planet Fitness members can unlock exclusive deals from top brands including Apple Music, Factor, Headspace and NOBULL.

Fitness International, operator of LA Fitness and City Sports Club, will kick off a youth-centric initiative this fall, offering high school students free after-school and weekend access to select locations, aligning wit

Strong Gen Z adoption is fueling growth at Planet Fitness as the high-value, low-priced (HVLP) giant prepares for the health-focused Gen Alpha to drive the next chapter.

As the fitness industry evolves to meet growing consumer demand, businesses face unique challenges in funding their growth.

Planet Fitness franchisees in Texas donated $100,000 for flood relief efforts in the Texas Hill Country after historic flooding claimed 134 lives and caused widespread damage.

Planet Fitness is well-positioned to maintain its status as top dog in the American fitness industry over the coming years, fending off competition from a crop of fast-growing high-value, low-price (HVLP) gym brands, analysts say.

Excel Fitness, a Texas-based Planet Fitness franchise group with 80 locations, along with other PF franchisees in the Lone Star state, have partnered to donate $100,000 to help families affected by the recent floods in the Texas Hill Country.

Conquer Padel awards first US franchise deal to Planet Fitness veterans

Crunch Fitness is a global fitness franchise with over 500 clubs worldwide, offering a unique blend of serious training and offbeat attitude with accessible pricing and welcoming atmosphere.

With record-breaking heat sweeping across much of the U.S., staying committed to a fitness routine is getting harder and sweatier, but Planet Fitness is hoping to lure heat-weary Americans back indoors by cranking up the AC and dialing down the cost.