Polsinelli — page 2

Foreign franchisors considering entering the US market face challenges, including fear of litigation and adapting to US consumer behavior.

If you decide to take the plunge into international waters, you want to tread carefully as you try to find your initial franchisees.

Be careful not to pack non-recruiting tasks onto your recruiting staff.

Franchise Management for Dummies provides guidance on budgeting for international expansion, including indirect methods of expansion such as master franchising.

This article provides key areas of inquiry for franchisors desiring to lay a firm foundation for an international franchise sales program, including market and business environment, and adapting the business model to the target market.

Social impact investment facilitates the use of the social franchise model, permitting social/micro-franchisors and franchisees to scale their businesses.

Franchises are evolving to meet the needs of low-income communities, with examples of franchisors implementing programs for training and qualifying employees.

International expansion can be challenging for franchisors, requiring careful planning and execution.

Franchisors face risks in countries with loose intellectual property laws.

Working with third-party intermediaries can help franchisors expand abroad, providing valuable guidance and expertise.

The article discusses the importance of sound business planning for international expansion, including accurately projecting revenue and expenses and incorporating various scenarios and assumptions.