
Bubbakoo’s, Qdoba, Taco Bell Churn Out Sales Increases as Mexican Category Hits $23B
Growth for the Mexican category moderated slightly in 2025, with total sales of $23.4 billion from 13 franchises ranked on the Franchise Times Top 400.
Qdoba Mexican Eats is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 76 stories link here, each summarized from the original publisher. Filed under Restaurants / Mexican.

Growth for the Mexican category moderated slightly in 2025, with total sales of $23.4 billion from 13 franchises ranked on the Franchise Times Top 400.

Hyperion Brands, a San Diego-based multi-unit operator, signed a 17-unit development agreement to bring Qdoba Mexican Eats locations to San Diego County.
SAN DIEGO, July 8, 2026 // PRNewswire // -- QDOBA Mexican Eats has signed two new development agreements to open 50 new restaurants in Atlanta and Nashville.

The Integritty Group, a group of seasoned franchise operators with nearly 50 units across prominent brands, like Qdoba Mexican Eats and Dave's Hot Chicken, signed a 23-unit deal to develop PayMore locations in Delaware,

Keith Johnson III owns 20 Qdoba and 15 Captain D's units.

Modern Market Eatery utilizes Qdoba's resources to support its nationwide expansion, leveraging the combined purchasing and distribution power of an 800-unit franchise network.

Modern Market Eatery has 800-unit buying power under the Modern Restaurant Concepts umbrella, allowing it to develop an innovative share purchasing and distribution strategy.
QDOBA Mexican Eats announced the return of its Citrus Lime Shrimp.
QDOBA has introduced five new Post-Workout Bowls to help people maintain a healthy lifestyle and keep on track with their New Year's resolutions, in collaboration with Avocados From Mexico.
Dave’s Hot Chicken signs a franchise agreement with restaurant industry entrepreneurs John and Jeff Froccaro to open new restaurants in New York.
QDOBA Mexican Eats' Citrus Lime Shrimp is back by popular demand and available for a limited time at participating locations.
Modern Market Eatery introduces its winter menu featuring a combination of savory and sweet dishes and a new lemonade flavor.
QDOBA Mexican Eats ends 2022 fiscal year poised for new growth, with flexible footprint options and a strong loyalty and catering business.
QDOBA Mexican Eats is introducing Brisket Birria, a new protein option made with tender, shredded beef brisket slow cooked in chiles and garlic.
QDOBA Mexican Eats partnered with No Kid Hungry for a limited-time promotion, offering customers a chance to donate to the organization.
QDOBA Mexican Eats is debuting its vibrant and flavorful food in Austin, Texas through a ghost kitchen partnership with REEF Technology.

Qdoba Mexican Eats opens its first location in Puerto Rico, with plans for further expansion.
QDOBA Mexican Eats launched a virtual brand, Pure Gold by QDOBA.
QDOBA Mexican Eats introduces new limited-time Citrus Lime Shrimp to its menu, featuring sustainably sourced and BAP-rated shrimp.
QDOBA Mexican Eats opened its first location in Puerto Rico, operated by the Jové family, a local second-generation company.
QDOBA commemorates Earth Day by encouraging fans to go plant-based without compromising flavor.
Naf Naf Middle Eastern Grill appointed CEO Greg Willman as board chair, effective April 1, 2022, replacing Gary Beisler.

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QDOBA Mexican Eats signs a multi-unit development deal to bring 10 new locations to the Cleveland area, including Geauga, Lake, Portage, Stark, Summit, and Cuyahoga counties.