
The New Rules of Fitness Marketing: Brand Building in the Modern Era
Industry leaders at the ATN Innovation Summit discussed shifting consumer discovery patterns and the convergence of marketing and operations for boutique fitness brands.
SWTHZ is a company in Burnaze's franchise knowledge graph, mentioned since 2024. 19 stories link here, each summarized from the original publisher. Filed under Fitness / Recovery.

Industry leaders at the ATN Innovation Summit discussed shifting consumer discovery patterns and the convergence of marketing and operations for boutique fitness brands.

SweatHouz to open 12 studios in NYC with franchise partners

Kaleigh Bryant has launched SweatHouz in Austin, Texas, offering infrared saunas and cold plunges for wellness and recovery.

The health and wellness industry continues to thrive, with 15 health and wellness franchise brands offering opportunities for entrepreneurs to invest in a growing, purpose-driven market.

SweatHouz is setting its sights on Seattle, planning to open as many as 30 studios in neighborhoods like Kirkland, Downtown Seattle, and Queen Anne.

SWTHZ, a leading contrast therapy franchise, is a brand defined by precision — as demonstrated through carefully monitored plunge temperatures, humidity levels and metrics that power its continued growth.

SweatHouz franchisee Brian Liberty has developed two successful studios, one in Westport, Connecticut, and another in Roslyn, New York.

Nico Varano's Sweat Equity Holdings expands SWTHZ studios in Boston.

SWTHZ upgrades wellness experiences with cold plunges and recovery sessions.

The global wellness industry is valued at $2 trillion, with medspas becoming a preferred destination for self-care seekers, driving demand for medspa franchises.

There’s no shortage of fitness brands looking to expand their empires — and while some are more bullish than others, it’s hard to find an operator out there that doesn’t intend to grow in some way.

SWTHZ offers personalized recovery with infrared saunas and cold plunge tubs.
In the latest episode of Athletech News’ Unscripted podcast, Jamie Weeks, the founder and CEO of contrast therapy brand SWTHZ, joins co-hosts Edward Hertzman and Eric Malzone for a deep dive into the business of fitness and wellness franchising.

SWTHZ delivers wellness services to 31 locations with recovery and holistic health services.

Contrast therapy franchise SWTHZ has partnered with Plunge, a leading cold plunge company, to make Plunge’s tubs available at its studios nationwide.

SWTHZ adds Dr. Susanna Søberg and Rachel Lee to its team.
SWTHZ has appointed Dr. Susanna Søberg to its Medical Advisory Board, bringing a wealth of knowledge and research to enhance SWTHZ’s science-backed approach to wellness.
In this exclusive “Fireside Chat” interview, Jamie Weeks, founder of SWTHZ, an ambitious wellness franchise that offers saunas, cold plunges and Vitamin C showers, meets with Athletech News founder and CEO Edward Hertzma

When it comes to health and fitness, the franchise market is booming.