Tonal

Tonal is pivoting to a rental model for its smart home gym systems under new leadership to lower the barrier for home fitness consumers.

From fake products to absurd collabs, fitness and brands are making April 1 their most creative marketing day of the year.

Tonal has named Todd Bartee as its new chief executive officer, effective immediately, the connected fitness company announced Wednesday.

The wellness boom is driving growth in the recovery franchise industry, with a focus on physical fitness and wellness to offset rising healthcare costs.

Lucra, the white-label gamification software behind entertainment experiences for Dave & Buster’s, Five Iron Golf and Puttshack, has partnered with Asensei, the AI-powered movement recognition platform trusted by Tonal a

Top fitness brands leverage data and smart equipment for workouts.

Anthony Geisler founded Xponential Fitness in 2017, building it into the world’s largest fitness and wellness franchisor.

Forme goes public with $12 million IPO, shares fall 17%

Fitness franchisor F45 Training Holdings Inc. will be cutting operational expenses, conducting layoffs, and has announced the departure of Adam Gilchrist, the F45 President, CEO, and Chairman of the Board of Directors.

Nike and Coca Cola made major fitness deals in 2021

Peloton took a tumble as the popular fitness equipment company reported declining sales and a higher-than-expected loss in its first quarter.

Planet Fitness expands with 20th gym in Indiana despite pandemic

Tonal Systems Inc. has partnered with Nordstrom to offer in-store trials of its Tonal fitness device at 40 locations across the country.