Magnite Connects Retail Media’s Push Into CTV
Magnite strengthens retail media's push into CTV with Walmart and Best Buy Ads
· Street Fight· October 8, 2026
Company
Walmart Connect
Walmart Connect is a company in Burnaze's franchise knowledge graph, mentioned since 2026. 3 stories link here, each summarized from the original publisher.
What Walmart’s Vibe.co deal means for CTV, retail media convergence
Walmart's acquisition of the CTV ad platform Vibe.co aims to lower advertising barriers for mid-market brands while competing with Amazon’s mature media business.
· Retail Dive· June 30, 2026
Walmart gets bullish on advertising business with Vibe.co acquisition
The mass retailer is expanding its ad-tech capabilities with a $1.4 billion deal for a connected TV platform to enhance its full-funnel advertising strategy for brand partners.
· Retail Dive· June 24, 2026