Yelp — page 7

Eric Holm has graced the pages of this magazine before.

This spring, Nick Shaw began his fifteenth season as a Lawn Doctor owner.

Google and Yelp have imposed new rules on how businesses generate online reviews, limiting their ability to request reviews and manage their digital conversation.

After years of relying on such standard online metrics as page views, clicks, forwards, and reads, marketers and advertisers are beginning to question not only the usefulness of these numbers,…

Emerging franchise concept Mr. Mac's is turning the misconception of mac and cheese as a side dish into a main course, with three locations currently open for business.

This article discusses the importance of maintaining a positive company culture and avoiding cancerous behavior, such as that exhibited by LaVar Ball.

Marketing experts share six tips for making a big impact in new locations, including sampling products and leveraging social media.

Facebook has rebranded its standalone Events app as “Facebook Local” to help users discover nearby restaurants, attractions, and bars.

Working for enterprise level companies in the past taught me a great deal about what I do.

As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our…

CMOs should not buy technology, but rather leave it to technical managers who understand the technical debt each solution is likely to cause.

Buffalo Wings & Rings ranked 4th overall with a score of 7.41 in a review of 200 franchise brand websites, recognizing best-in-class websites.

Social media plays a key role in the due diligence process, with brands creating content that is shareable and engaging with prospective buyers.

Yelp acquires Wi-Fi marketing company Turnstyle Analytics for $20 million to expand business marketing services.

Amazon's delivery service, Amazon Restaurants, is expanding to more cities, potentially disrupting the quick-service industry with its customer service promise and geofencing technology.

Brands can overcome negative publicity by following five steps, but the article lacks relevance to franchising or multi-unit operations.

The importance of specificity in communication and media pitching is emphasized, with examples from improv comedy and media pitching.

BrightStar Care uses FranConnect for senior home health care services growth.

Chris Stang and Andrew Steinthal founded The Infatuation, a one-stop shop for consumers looking for the perfect place to eat.

Most online purchases start with a search engine, with 60 percent of purchases made online beginning with a search on Google or Bing.

MOOYAH Burgers, Fries & Shakes continues to grow throughout the West Coast, with a focused growth plan in six California counties.

Three tips for customer service representatives to improve listening skills and resolve customer complaints effectively.

FSC Franchise Co. is offering a new incentive program to make restaurant ownership more accessible and accelerate development for two of its concepts, Beef ‘O’ Brady’s and The Brass Tap.

Blaze Pizza is a fast-casual pizza franchise founded in 2011 by Rick and Elise Wetzel, who also founded Wetzel's Pretzels.