Yext

Yext connects agentic marketing to location-level decisions with two new moves.

Yext is expanding its Scout platform to help multi-location brands manage and optimize their visibility across AI-driven discovery engines like ChatGPT and Gemini.

Flamel launches ChatGPT ads for multi-location brands, reaching 3,848 consumers.

New research suggests that the rise of AI-driven search is penalizing multi-location brands for operational inconsistencies, making location-level discipline a critical factor in local marketing performance.

Yext is opening its enterprise agentic marketing platform to developers and agencies as AI-powered recommendations begin to drive a significant portion of local business discovery.

A new DoorDash study finds that 22% of diners now use AI for restaurant discovery, highlighting the growing importance of digital footprints for multi-unit operators.

The Annual Franchise Marketing Report provides benchmarking data and insights for franchise marketers to improve their effectiveness and make efficient use of their marketing budgets.

Franchises need to pay attention to their online reviews and develop a strategy for managing them effectively to attract consumers and drive growth.

As noted in Part 1, customer buying patterns and expectations have changed.

The article discusses the importance of planning and budgeting for marketing campaigns in the new year.

Sport Clips provides customized digital marketing support to its franchisees.