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Franchise expert shares 10 key insights from years of growth data.

Gen Alpha has an estimated $28 billion in direct purchasing power, according to Numerator's latest research featured in Gen Alpha Shopping Trends to Expect in 2025 and 2026, which explores how Gen Alpha—the first cohort

Franchisors use social media for recruitment, with 46% selling franchises through it.

Franchise brands can enhance visibility, foster community engagement, and boost growth by managing their social media drumbeat effectively and consistently.

The 2024 Annual Franchise Marketing Report (AFMR) is back and bigger than ever with new details that reflect the evolving nature of franchising.

Gen Alpha has an estimated $28 billion in direct purchasing power, with 53% of Gen Alpha parents giving some sort of allowance to their children.

Influencers hold significant power in shaping consumer opinions and driving brand awareness, and can be a game-changer for franchises looking to increase their online presence.

“In the beginning” (circa 2003–2006), some of the most popular and/or culturally relevant social media platforms launched, changing the Internet forever.

Expanding a franchise business requires attracting motivated, qualified franchisees who are aligned with a brand's values and objectives.

Franchisors and franchisees can leverage social media platforms like LinkedIn, Facebook, Instagram, and Twitter to connect with customers and promote their products and services.

A case study featured in Fast Company discussed the benefits of a digital detox for individuals and companies.