Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada
Firehouse Subs has tapped former Tim Hortons executive Carolina Berti to lead its marketing and menu innovation efforts in the U.S. and Canada.
· RetailWire· October 3, 2025
Restaurant Brands International (RBI) acquisition of Firehouse Subs is a deal in Burnaze's franchise knowledge graph, mentioned since 2021. 2 stories link here, each summarized from the original publisher.
Firehouse Subs has tapped former Tim Hortons executive Carolina Berti to lead its marketing and menu innovation efforts in the U.S. and Canada.

Restaurant Brands International Inc. acquires Firehouse Subs for $1 billion, expanding its portfolio of brands.